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“If we really want to solve our biggest challenges,
it is key to not only be inspired by nature, but start acting like it.”

Moving beyond doing less harm
Things can be done better. We know that by now.
But there is a vital insight missing from our current conversations around sustainability:
We are not solving the climate crisis, or protecting nature. We are, in fact, dismantling our own support system. Think of it as setting fire to our own home.
we are just as much part of this planet's ecosystem as any other living being. Harming the environment, means harming ourselves.
The trouble we are in now stems, at least in part, from not having a clear vision of where we are heading. In order to truly change our ways, we have to focus on changing the story.
But here’s the good news. A new story actually already exists. Not just emerging, but ready to pick up and run with, framework and all.
It's time for that new story.
NatureBased.: xxxWHAT DO WE DO AND CTA meteen! Anders is het alleen vision


A nature-inspired vision for a nature-inspired community
Tell me this does not make sense.a deep connection with natureNature is our playground; we need to make it our model too.It would only make sense for a nature-inspired industry to adopt nature’s brilliant and tested ways of problem solving. Nature is our playground; we need to make it our model too.
Our story
Biomimicry Practitioner | Founder of Shift Cycling Culture, Owner of NatureBased. and salt lake productions | Working on the story I want to be in.
Combining expertise in sustainability, biomimicry, nature-inspired systems thinking, strategy and storytelling.
Bringing over 15 years of experience in strategising for, and leading sustainability initiatives for purpose-led businesses, government and NGOs.
(I enjoy translating complex and wicked problems into clear stories and strategies to engage people.)

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WE ARE IN NEED OF A NEW STORY
We know by now that we need to change. We even know what we need to change. But do we know what we are working towards?
Transformative change only happens when narratives change
INTRODUCING NATURE INSPIRED INNOVATION
INTRODUCING NATURE INSPIRED INNOVATION
An introduction to nature inspired innovation & biomimicry principles for leadership, CSR, product designers, developers and engineers in the outdoor sports space
An introduction to nature inspired innovation & biomimicry principles for leadership, CSR, product designers, developers and engineers in the outdoor sports space
Our Work

Quiet our cleverness
How nature operates is much more than just smart design. It incorporates all the things we need to face our current challenges. Nature is not just smart: it’s also extremely resilient, resource efficient, generous, and completely attuned to Earth’s operating systems.
Nature also operates long term / plays the long game.
If we really want to solve our biggest challenges, it is key to not only be inspired by nature, but start acting like it.
dit beter Bij strategy!
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